What is Technical SEO and why is it important?
Technical SEO can be thought of as the foundation of your search engine optimisation strategy. “Technical” just refers to all the base code and page structure that will help search engine crawl your website more effectively (to improve organic rankings).
You may already be familiar with some other aspects of SEO
On-page SEO
It consists of how your content is optimised for the user experience and search engines, including keywords, headings, organisation, meta titles and descriptions, and more.
Off-page SEO
These are the factors that occur off your website and affect the ranking. The main off-page SEO factors are inbound links, or links to your pages from other websites.
Technical SEO completes the trio. Without the technical part,search engine can’t access your site at all, which eliminates your chances of ranking high. It is important to make sure that technical stuff is taken care of. Then you’ll be set to dig in and win with your on-page and off-page SEO.
Basic Technical SEO factors you need to nail to have a healthy website
Site Architecture
the architecture of your site can help guide search engine crawlers on their quest to index your pages. Few basic facets of good site architectures are robot.txt, HTTPS to promote secure browsing, XML or HTML sitemap, and using breadcrumbs.
Fast Website Speed
with too much information available online, users do not spend very much time on the same page unless the content is catchy and it becomes even more difficult when the loading time of your website is slow. Other than that, if your website is lagging, google may dock you. By improving the loading time of your website, you could boost your position in the search engine result pages (SERPs).
Mobile-friendly for Smartphones and Tablets
mobile browsing continues to grow in popularity as more and more people enjoy the convenience of internet surfing on their devices. If your site is not optimised for mobile, you are at a significant disadvantage.
Technical SEO Services for Local Businesses
Technical SEO Audit
We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt and site architecture. Using the analytics results, we develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings.
Competitor Analysis
Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
Meta Data Analysis
Improve your online visibility and gain more traffic with meta tags that effectively describe your page content to web visitors and search engines. Thrive performs technical SEO for WordPress, which involves analysing and optimising your meta descriptions, title tags, meta keywords, alt attributes and robots tags. In this way, we ensure no misused metadata could severely harm your SEO performance.
Image Optimisation
Large images slow down your site performance and drive away page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the right file format, optimise your alt attributes, reduce the file size of your images, utilise image sitemaps and maximise image optimization plugins.
Speed Optimisation
Page speed affects your ranking and, more importantly, your customers’ online experience. Our technical SEO specialists enable file compression to reduce the size of your CSS, JavaSCript and HTML files. We also optimise your code, reduce redirects, leverage browser caching, utilise content distribution networks (CDNs) and improve server response time.
Structured Data Makeup
Make it easier for search engines to crawl, interpret and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team utilises Google’s Structured Data Testing Tool to test your markup and diagnose any issues.
Keywords Research
Keyword research is the blueprint of your digital marketing strategy. Get insights into current industry trends and consumer behaviour and ensure appropriate keyword usage throughout your website. Our SEO specialists study your niche and perform technical SEO audits to determine your keyword rankings and optimise your web pages with high-performing search terms.
Backlink Analysis
Gain a better understanding of your website’s online authority and search ranking capabilities with technical SEO for eCommerce and other platforms. Our team performs backlink analyses to ensure you acquire incoming links from reputable and high-authority websites. We utilise various backlink data sources to identify your referring domains, check their site authority and determine the social share magnitude of the linking pages.
Penalty Recovery
Google penalties can be a product of algorithm changes or black-hat technical SEO for WordPress. To help you recover from a penalty, our SEO experts utilise Google Search Console to identify which type of penalty affects your website, assess your backlink strategies and resolve variations on original web pages and content crawled by Google. We also check all your redirects to ensure they work correctly.
Website Migration
Website migration is a delicate process. Develop a robust migration plan to avoid losing valuable traffic. We perform SEO-friendly website migration, which involves benchmarking analytics performance, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages and monitoring traffic and rankings.
What is Technical SEO and why is it important?
Technical SEO for WordPress and other CMS is critical to online success. With the right technical optimization SEO strategy in place, you can flag up website issues, take immediate action to resolve them and ensure all SEO elements are working properly.
Leverage our technical SEO services to your advantage and achieve profitable long-term growth. Here’s what you can expect when you partner with our technical SEO company:
In-depth Website Audit
Your website performance is a result of different variables working in unison. At Thrive, we perform comprehensive site audits for your technical SEO, paid campaign, conversion rate optimization (CRO), backlink profile, analytics and competition. In this way, we make business decisions backed by data and research.
Technical SEO Specialists
Thrive Internet Marketing Agency is an award-winning technical SEO company in the United States. Our team is composed of Google-certified SEO specialists who oversee your project from assessment to completion. We identify, plan and execute data-driven technical SEO recommendations and maintain up-to-date knowledge of industry trends to ensure our services deliver results.
Full-Service SEO Solutions
Future-proof your website and bring higher close rates with SEO solutions tailored to your branding. We provide technical SEO services for eCommerce, Shopify, franchises, Amazon and local businesses. Our team removes anything that slows down your website performance, optimises your page content and humanises your brand to appeal to both search engines and online users.
Analytics and Reportings
Keep track of your SEO campaign performance and stay on top of all your online activities. Our team leverages analytics to gather actionable insights and obtain your desired results. We also provide regular consultations, email updates and monthly reports, so you are aware of your marketing strengths, weaknesses and opportunities.
Goal-oriented web strategies
During our initial consultation, we determine and analyse your current campaign status, marketing objectives and expectations. In this way, we ensure all our SEO tactics are aligned with your goals. Our team also leverages multiple distribution methods to increase your site leads and traffic.
Proven Track Record
Our technical SEO company has partnered with hundreds of companies across the U.S. to help improve their digital presence. We were able to identify and fix multiple recurring site issues by performing thorough SEO technical audits and implementing results-driven SEO strategies. Discover more about the quality of our technical SEO services straight from our clients.
